Toastique to open Severna Park café on Sept. 19

Toastique will open a new café in Severna Park, Maryland, on Sept. 19, bringing gourmet toast, juices and coffee to Park Plaza. The opening adds a second Anne Arundel County location for the fast-casual brand and includes a week of discounts and giveaways.

Why it matters: - Toastique’s new Severna Park café expands the brand’s footprint in Anne Arundel County and adds another option for breakfast, lunch and brunch in a health-focused part of town. - The opening gives local customers another place for made-from-scratch menu items with no artificial additives. - The store’s launch promotions are designed to drive early traffic and introduce the brand to new customers.

What happened: - Toastique will open its Severna Park location on Saturday, Sept. 19, inside Park Plaza at 580 Ritchie Highway, Suite K. - The café will open daily from 7 a.m. to 5 p.m. - The first 100 people through the doors on opening day will receive $50 in Toastique reward dollars with any toast purchase. - Customers who are not among the first 50 will receive a free drip coffee or small 12-ounce juice with any purchase of $10 or more. - The store will be owned by local residents Allyson and Mo Jishi. - Allyson Jishi will work with her brother, Chris Deli, on in-store operations.

The details: - The menu will include sweet and savory toasts such as Avocado Smash, Smoked Salmon and PB Crunch. - Toastique will also serve handheld smoothies, smoothie bowls, cold-pressed juices, coffee drinks, wellness shots and grab-and-go items. - The café will use superfood add-ons such as granola and chia seeds. - All items are made from scratch, use local ingredients when possible and avoid artificial additives. - The new location follows the success of the Jishis’ first Toastique in Annapolis, which opened in May 2024. - Toastique says the Severna Park café is meant to be a convenient spot for dining alone or with friends. - The Jishis see the store as a community gathering place, supported by nearby trails and other health-minded businesses within walking distance. - The owners say the opening reflects an ongoing need for more nutritious food options in the community. - Toastique’s mission is to make healthy eating approachable, accessible and enjoyable for all. - Opening-week promotions include: - Sunday, Sept. 20: free drip coffee with any $10 purchase. - Monday, Sept. 21: $5 juice on tap with any purchase of 12 ounces. - Tuesday, Sept. 22: free coffee or espresso drink with any purchase, excluding add-ins. - Wednesday, Sept. 23: $6 smoothies in 16-ounce sizes, excluding add-ins.

Between the lines: - The Severna Park opening shows Toastique leaning into neighborhoods with active, health-conscious customer bases. - The brand is using a mix of reward dollars and low-cost offers to build repeat visits in the first week. - The Jishis’ second location suggests confidence in local demand beyond Annapolis.

What's next: - Toastique will begin serving customers in Severna Park on Sept. 19 and continue its opening-week promotions through Sept. 23. - More information is available on Toastique’s Severna Park page and on Facebook at Toastique Severna Park. - Toastique’s broader brand information is available at the company’s website. - Toastique says the chain has grown to more than 60 locations across more than 25 states since beginning franchising in 2020. - The company was founded by Brianna Keefe, who opened the first location at The Wharf in Washington, D.C., in 2018.

The bottom line: - Toastique is betting that a premium, health-oriented café model can win in Severna Park by pairing a neighborhood location with aggressive opening-week incentives.