MyFitnessPal’s New "First Four" Campaign Shows How Just Four Days Can Kickstart Healthier Habits

Four days of logging can help predict lasting habits, and MyFitnessPal is rewarding that first step with a year of free groceries

NEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) -- MyFitnessPal, the #1 global nutrition and food tracking app, shows that you just need four days. Twenty years after MyFitnessPal launched, the platform's data has surfaced a signal that can help predict who succeeds. On average, users who log their meals at least four days in their first week are 7x more likely to show progress toward their weight loss goal than those that don’t.* And the habit appears to stick: internal data from U.S. and Canadian users showed that completing the “First Four” more than doubles the likelihood of a user continuing to be an active logger after one year. Four days sets the momentum for everything that follows.

Starting today, MyFitnessPal is celebrating the power of just four days by spotlighting a cohort of longtime “First Four” users whose lives and goals couldn’t look more different, but whose habits tell a similar story. The campaign also includes an in-app recipe collection called "First Four Favorites," inspired by the meals that fuel "First Four" users, and a challenge asking users across the U.S. and Canada to log just four days in any seven-day period between September 10, 2026 through October 9, 2026, for a chance to win money towards a year of free groceries, on us.**

MyFitnessPal's mission is to make nutrition tracking simple, personalized, and sustainable, translating nutrition data into clear, actionable coaching. 'First Four' is what that looks like at scale, not a diet overhaul, but the one habit MyFitnessPal's data shows actually works. In a MyFitnessPal survey, 61% of U.S. and 57% of Canadian MyFitnessPal members reported noticing a change in energy and mood within 96 hours of consistent logging, and 69% of U.S. and 67% of Canadian users said food logging becomes automatic within one month, proving a simple routine can quickly become a lasting one.

The “First Four” users’ health journeys illustrate that there is no single path to success, and that consistent food logging can support a wide range of goals, lifestyles, and motivations:

• Sunny Flaherty is a long-time MyFitnessPal user who went viral for her health transformation after losing 80 pounds through a sustainable-over-perfection approach and has used food logging as an everyday routine that supports her wellness goals. By staying consistent and using MyFitnessPal tools like Barcode Scan, Sunny has built a nutrition approach that fits her lifestyle.
• Ashlie Pankonin is a lifelong athlete who uses MyFitnessPal to fuel her performance, stay accountable for her goals, and better understand how nutrition supports her active lifestyle. Through consistent tracking, she has built habits that help her feel stronger, more energized, and prepared to take on new challenges.
• Aaron Jeffery is a nutrition-focused professional MMA fighter and coach who has used MyFitnessPal to build one of the longest-running food logging streaks in the community. With more than 100,000 foods logged and a 2,000+ day streak, Aaron shows how small daily actions can become powerful, lasting habits.
• Caroline Pikacs turned to MyFitnessPal 15 years ago to take control of her health, ultimately losing over 100 pounds and adopting a thriving vegan lifestyle. Through the power of daily tracking, she moved past restrictive dieting to build deep nutritional awareness, proving that small, consistent choices lead to lifelong sustainable change.
  
  

“MyFitnessPal makes food logging simple and intuitive, so just four days of consistent logging can change the trajectory of someone’s progress,” said Melissa Jaeger, RD, LD, Head of Nutrition at MyFitnessPal. “You don’t have to overhaul your diet, routine, or lifestyle overnight. The first four days are about observing your habits, moving beyond calorie counting, and uncovering meaningful patterns that can help guide your next step. The “First Four” Challenge offers both new and existing users the opportunity to build a routine that works for them, with a little friendly competition along the way.”

Now through October 9, new and existing users can participate in the 'First Four' Challenge by logging food on any four days in any seven-day period and sharing those details at www.myfitnesspalfirstfour.com for a chance to score money towards free groceries for a year.

To help jumpstart your journey, check out the free "First Four Favorites" recipe collection inspired by the meals that show up most often in our “First Four” users’ successful first week. Visit www.myfitnesspal.com or download the app via the App Store or Google Play to join us in the challenge today.

About MyFitnessPal
MyFitnessPal is the #1 global nutrition and food tracking app founded in 2005 with a mission to help people around the world reach their health goals through better food choices by providing knowledge, motivation, and a sense of progress. Supporting nearly 1 million people in reaching their nutrition and fitness goals every year and with a community of over 280 million members in over 120 countries, MyFitnessPal offers members one of the world’s most comprehensive nutrition and food tracking platforms, allowing them to track their food, create personalized and goal-driven meal plans, record exercise activity, and log their weight. MyFitnessPal provides members with the tools for positive healthy change, from GLP-1 nutrition support to one of the world's largest food databases with over 20 million foods, access to over 2,000 recipes, and over 40 connected fitness partners.

Media contact: mediarelations@myfitnesspal.com

*MyFitnessPal proprietary data analysis, based on anonymized, aggregated user logging behavior and self-reported weight loss goal progress.

**No purchase or paid membership necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of the fifty (50) U.S. and D.C. or Canada (excl. residents of Quebec), age 18 or older, and be a current member of MyFitnessPal who has logged a minimum of four (4) days of their meals in the MyFitnessPal app within a one (1) week period during the Registration Period. The email address used to enter must be the same as the email address associated with the entrant’s MyFitnessPal account. Registration begins at 12:00a ET 9/10/2026 and ends at 11:59p ET 10/9/2026. To enter, and for complete official rules including eligibility, prize description and ARV, visit www.MyFitnessPalFirstFour.com. Odds of winning based upon number of eligible entries received. Void wherever prohibited or restricted by law. SPONSOR: MyFitnessPal, Inc., 100 Congress Avenue, Suite 400 Austin, TX, 78701.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/85cc4879-c00c-408d-9da4-f95b3f86f35c

MyFitnessPal’s New "First Four" Campaign Shows How Just Four Days Can Kickstart Healthier Habits

Four days of logging can help predict lasting habits, and MyFitnessPal is rewarding that first step with a year of free groceries.